Facebook has a lot of options for creators and how they want to present themselves. You can have a personal profile, a page, and groups. So, which is the best way to display what you create and attract people to your work?
Personally, I have found having a Facebook page to be the way to go. It gives a clean, professional display with options to add videos, events, community, photos, Twitter, merchandise shop, and more.
Creating a Facebook Business Page:
- Click on this link and choose the Business or Brand option.
- Enter your Page Name and category.
- Add a profile picture that is 170 x 170 pixels.
- Add a cover photo that is 820 x 462 pixels.
- Now it is time to let people know what your page is about in the description. Max, 155 characters.
- Add contact information. If you have a website, email, phone number that you want to make available to people to contact you on.
- There is also a section where you can add your location, hours, your page category.
If you want to take the customization of your page further, under page settings, there is a template and tab section. You can pick which tabs you want to display; they appear on the left-hand side and take visitors to a new section on your page. Some tab options include:
- Live videos
- Info and ads
If you find your page becomes a lot to manage and would like to have someone help with social media promotion, there are options to grant others access to various roles.
Admin: has total access.
Editor: can edit page, send messages, and post.
Moderator: can respond and delete comments.
Advertiser: create ads and view insights.
Once you have the basics set up and are ready to engage, here are some things to keep in mind.
- When making posts, videos, etc. keep in mind who are your customers and demographics. Developing and building a page pushes your business ahead. Along with sharing information about yourself and what you do, provide information that the reader is interested in or has requested.
- It can be difficult when you have content that you are excited to share, but try not to post too frequently and overload your readers! Space out your content accordingly.
- Post a variety of content. Add photos, blog posts, and videos of what you are doing and working on. One thing I have noticed in the creative world is that readers and followers enjoy seeing the behind the scenes work along with the completed product!
- Generally, don’t turn off the feature that allows people to write on your wall. Enabling visitors and readers to interact with you is kind of the whole point.
- If you are having a hard time thinking or finding content, there are a few things you can do. You can ask the people that follow you for ideas or what they want to see. Do an ask me anything video. Pick a specific topic to talk about and focus on each month that relates to what you create.
- To promote your Facebook page, edit your email signature with a link to your page.
There are a lot of ways Facebook is a useful tool for creators. Stay tuned for some tips involving the Facebook Creator App, Support Facebook creators, and Twitter for creators.