Even though Twitter only gives us 280 characters to express ourselves, the social media platform has a huge reach and is a useful resource for creators who want to connect with their audiences regularly.
Here are some things you can do:
- Be consistent with your posting. Have a schedule, whether it is daily or every other day, remember to be active and interact and respond with your followers.
- Share exclusive photos of completed work, and from “behind the scenes”.
- If you are a photographer, consider sharing before and after photos when you are editing.
- Add multimedia to your posts. GIFs, videos, and images can make your Tweets entertaining and visually appealing to your followers.
- Post work that makes you proud!
- Know your audience.
- Be careful when sharing cross-posts from other social media accounts. For Instagram and Facebook, it will not share the full post, it cuts off, and then your followers will have to press a link to see the rest. That link then takes them to that other account. Keep that in mind if you want them to stay on your Twitter feed.
- Utilize the Twitter Live feature. It will show your followers your work in real-time.
- If you want to know what your audience would like to see, ask them! Creating a poll is a great way to engage with your followers.
- When posting videos, strongly consider including captions.
- If you would like to chat with people in your field, you can search Twitter for the hashtag (#), or go on Google and in the search field type “Twitter chats for ____.”
There are a lot of ways Twitter can be a useful tool for creators. For more information, you can visit the Twitter Creator page.